Tata Play Binge

Conceived and crafted digital ads for the brand.

Serving as an aggregator, Tata Play Binge App offers a wide array of captivating content from multiple OTT services, all conveniently accessible from a single platform. Originally introduced exclusively for active DTH subscribers, Tata Play Binge transcends boundaries to deliver a unified and immersive entertainment journey for all.
One of the major challenge for this brand is that the messaging needs to be direct highlighting their USP "N" numbers of Apps in just one App yet effective as its target base is PAN INDIA. These are a few ads that gazed eyeballs of the audiences and became most viewed ads.